Ham from cover to tail.

Meat, meat and more meat. The audience for this book was readers with meat and potatoes taste rather than simple salad taste. The design needed to be strong, rustic and a bit elegant, but not at all fussy. The writing had a sense of humor, so that deserved to be highlighted with playful wood type (for the digital era). For the sidebars, I pitched the idea of using a playful, historic-looking newspaper layout. I also created fake names and mastheads, like “Ye Old Oinker” and “The Hind Quarterly” to complete the concept.